8_MEDIA ART Justposition - 8_MEDIA ART Justposition
JUSTPOSITION
Generative Video Art
The work «JUSTPOSITION» is the result of artivist work (art and activism) by artist Pedro Alves da Veiga, which addresses gender inequality in sport. According to him:
"The overlapping of images of men and women photographed at the end of the 19th century, and the naturalness of their movements and bodies, are reinterpreted through a juxtaposed text, highlighting characteristics or meanings that were previously hidden – or, occasionally, surreal. The art generative, the genre in which this work falls, consists of the aesthetic exploration of an autonomous system, programmed and parameterized by its author, but whose results or combinations are potentially infinite and distinct, generating new images with each execution. se. - juxtapose - chaos and order: the selection, position and coloring of the images is decided by the system, with some random parameters (chaos) while the flow of the text is pre-defined and follows its original construction (order).
Concept
From a conceptual point of view, four fundamental pillars can be identified:
- the intrinsic equality between all human beings, manifested through the 11 most common chemical elements in our constitution (oxygen, hydrogen, nitrogen, carbon, calcium, phosphorus, sulfur, potassium, sodium, chlorine and magnesium);
- a set of statistical information relating to the topic, coming from reliable and reputable sources;
- the pioneering chronophotographic work by Eadweard Muybridge, carried out between 1878 and 1886 on animal locomotion, and where female human models appear alongside male ones;
- an original text of a poetic nature, in 11 acts, representing different personas, individual and collective, each of them expressing themselves on the topic through word games around terms such as transposition, inequality or overcoming, among others.
Title with double meaning
The name of the work is also a small play on the words juxtaposition, as the work is based on the overlapping of complementary semantic layers, thus building a concept of a fair position on gender (in)equality in sport.The work involved a complex and almost divergent investigation process, and the first three pillars presented themselves as possible inspiration from the beginning.
Eadweard Muybridge: a pioneering photographer
A large part of Eadweard Muybridge's photographic collection is currently in the public domain, and accessible through Wikimedia Commons, making it possible to create animations with the richest and best-documented sequences. There are even several animated GIFs that are an example of this. On the other hand, statistical information on the topic of inequality in sport is abundant, and that is why a selection process was imposed, to avoid irrelevance through excess and habituation."
"However, all these elements were disconnected from each other, and it was not possible to identify any other external element that would function as a unifier. From here, the purpose of creating an original text that served that purpose was born. Interestingly, the text was revised several times due to the influence of the work in which it was integrated, since with each test, when observing the combination with moving images, the need for adjustments was often revealed, whether in the division of acts, or in the metric of phrases, or even in the construction and choice of terms itself.
Technology
From a technical point of view, the work was completely programmed in Processing 4.0, using Adobe Premiere for pre- and post-production. The work on display results from a real-time video capture of the system's runtime."
ARTIST'S MINIBIO
Pedro Alves da Veiga is an artist and transdisciplinary researcher, graduated in Computer Engineering from the Faculty of Science and Technology of Universidade Nova de Lisboa, postgraduate in Advanced Studies of Digital Media-Art from Universidade Aberta and PhD in Digital Media-Art from Universidade of the Algarve and Open University. He is an Assistant Professor at Universidade Aberta, where he is Vice-Director of the Doctorate in Digital Media-Art. He has been involved in business activity for more than two decades, and has developed award-winning web design and multimedia work. He is an integrated member of the Center for Research in Arts and Communication, a collaborator of the ID+ Institute for Research in Design, Media and Culture, and regularly shares the results of his research in conferences and specialized scientific publications on the social role and influences of attention economies and experience in the digital media-art ecosystem. Develops artistic activity in assemblage, generative creative programming and digital audiovisuals. He has exhibited his works, individually and collectively, in Portugal, Spain, France, Holland, Italy, Romania, Russia, China, Thailand, Brazil and the United States of America. He has participated in several national and international research projects, at the intersection of art, science and technology, and his areas of interest in research span art and society, sustainability, artivism and hactivism, research methodology based on artistic practice , and the curation of digital media art.
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